IntelGraded Animation & Logo 2016

Watch Time: 50 seconds ・ Audio: Sound effects only

A short marketing animation project for a friend’s tutoring business called ‘IntelGraded’. The animation and story was aimed to show how most students can’t absorb knowledge properly and can’t efficiently learn their course material, so IntelGraded promises to tailor all the student’s learning material in a way that suits the student’s learning style.

Animated and rendered in Clip Studio Paint and Adobe Photoshop, and then compiled together in Adobe After Effects.

Shot of a boy eating a page of his textbook in his study room.
Shot of the boy stuffing into his mouth. a page of his textbook and his head is visibly expanding.
Shot of the boy's head exploding.
Shot of the boy crying with the top half of his head missing. Pages of his textbook are scattered around his study room, and a woman is picking up the scattered pages.
Shot of a woman in a classroom sewing textbook pages together.
Shot of the women back in the boy's study room, putting a large roll of textbook pages into the boy's open head.
Shot of the woman zipping close the boy's head back on.
IntelGraded's logo and website url.

I originally posted this animation on Vimeo and I eventually took it down.

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IntelGraded Logo

The IntelGraded logo in various versions.

The bottom part basically shows how IntelGraded is a business that aims to combine new ideas with student learning, and I represented this by combining light blob with the traditional pencil to form the logo of IntelGraded.